Amazon beats Apple and Google to become the world's most valuable brand

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Amazon has overtaken Google and Apple to become the world’s most valuable brand at $315.5 billion, according to a ranking of global companies, up 52% on last year.

Apple comes second, valued at $309.5 billion, with Google in third place, at $309 billion, according to the BrandZ Top 100 Most Valuable Global Brand ranking 2019, compiled by WPP research agency Kantar and released Tuesday.

Google and Apple had spent a combined 12 years at the top of the list, with Google taking the top spot in 2018.

Doreen Wang, Kantar’s global head of BrandZ, said Amazon’s jump was due to it selling a variety of

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