Construction company Palmisano has tapped Lisa LaCour to be its new marketing leader. LaCour will develop marketing and communications strategies focused on driving Palmisano’s growth and expansion across the region. LaCour brings over 20 years of experience in brand development, marketing and communications strategies on a global scale for both high-growth startups and leading digital brands.
“Palmisano is at the center of the southeast region’s innovation in construction,” said LaCour. “The company’s growth trajectory and ability to scale across a variety of projects and industries, while also supporting the local community through their charity work is impressive and hard to ignore. As a New Orleans native, I am excited to bring my experience back to the city I love and be part of Palmisano’s next phase of growth.”
Most recently, LaCour served as vice president of marketing at Endeavor Audio in New York City. As a digital consultant, LaCour has worked to support the transformation and growth of Madison Square Garden, Mattel, MGM and other organizations. Earlier in her career, LaCour worked at AOL and was a part of the core team that transitioned the company from paywall to the open web, including the launch of AOL.com.